If you have an online shop, you are getting people to buy your products and hit that ‘buy me’ button at the end of the line. Be a smart cookie and make the product descriptions engaging, lively and accompanied by good pictures to illustrate those products to increase your conversion.
A blog, among many other channels, is important to keep people updated about your products at all times and making them feel important as well as involved in the process. Not even thinking about Google Product Reviews is like forgetting to add the chocolate chips in your cookie-dough, you’re missing out on so much chocolate chipness. Here you’re missing out on some great and strong opportunities to convert readers into buyers and drive significant traffic to your website.
Product Ratings show on PLAs (Product Listing Ads) with a 5 star rating system and a total amount of reviews present per product. Google Product Ratings is a very efficient way to drive traffic to your website. Indeed having those yellow stars show up under your product provides a nice extra feature when selling a product. This programme is growing at the moment, and more countries are being accepted at this stage.
As indicated in the Google Merchant help Centre:
A product must have at least 3 reviews in order for product ratings to be eligible to show on Google.com. A merchant must also have 50 reviews total across all products in order to participate in the programme.
If you try duplicating any reviews in order to get over 50, you will be caught with your hand in the cookie jar!
The distribution of your Reviews is verified by that Team, and if you do not follow the requirements, your feed might be ineligible based on their content guidelines regarding the rating distribution.
Indeed the distribution needs to have an equal balance of star ratings, including 1 and 2 stars. Why not only 5 star ratings, well that’s the way the cookie crumbles.
However, it is often that merchants will not see all their products with reviews shown on PLAs. The system will determine if it is accurate or even relevant to the user. Google Product Reviews help consumers make better purchasing decisions.
It has been pointed out that the CTR (Click Through Rate) has increased of 5 percent on PLAs with Product Ratings since the US launch in July 2014.
Dave Abbott, Vice President of Online Marketing for The Home Depot mentioned that:
Customers look for product validation through reviews and ratings. Providing this info is valuable to our customers and provides The Home Depot with a competitive advantage on Google.
What do you think of Google Product Reviews? Would you use that programme for your product ratings? More importantly, who wants to eat cookies now you’ve read this article?
Have a Lovely Day. X
References:
https://support.google.com/merchants/answer/6059553?hl=en-GB
http://adwords.blogspot.ie/2015/03/product-ratings-on-google-shopping-now.html
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